{"id":183,"date":"2015-12-10T20:48:42","date_gmt":"2015-12-10T19:48:42","guid":{"rendered":"http:\/\/www.suabo.de\/blog\/?p=183"},"modified":"2021-04-16T17:32:06","modified_gmt":"2021-04-16T16:32:06","slug":"enhanced-ecommerce-google-analytics-neue-funktionen","status":"publish","type":"post","link":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/","title":{"rendered":"Enhanced eCommerce &#8211; Google eCommerce Tracking"},"content":{"rendered":"<h2>Google Analytics neue Funktionen f\u00fcr Shops &#8211; Enhanced eCommerce<\/h2>\n<h3 class=\"text-muted\">Neue Version des OXID Modul: Google eCommerce Tracking V1.5.3<\/h3>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-4\">\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg\" alt=\"Google Analytics\" \/><\/p>\n<\/div>\n<div class=\"col-xs-12 col-sm-8\">\n<p>Mit den neuen Funktionen von Google Analytics enhanced eCommerce, wird die Shopanalyse f\u00fcr Betreiber und Agenturen weiter verbessert. Artikel werden nun bereits im Warenkorb erfasst, sodass diese Daten auch dann verf\u00fcgbar sind, wenn der Kunde den Kauf noch nicht abgeschlossen hat. Au\u00dferdem gibt es die M\u00f6glichkeit Impressionen (d.h. das erscheinen von Artikeln) zu erfassen. Jede Listenansicht liefert die gezeigten Artikel an Google zu sp\u00e4teren Auswertung. Auch der Klick auf einen Artikel wird erfasst.<\/p>\n<p><a class=\"btn btn-success btn-block\" href=\"http:\/\/www.suabo.de\/OXID-Module\/Google-Analytics.html\">OXID Modul 30 Tage Kostenlos testen <\/a><\/p>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<p>Mit den neuen Funktionen ist es nun m\u00f6glich jeden einzelnen Schritt im Checkout genau zu \u00fcberwachen und auszuwerten.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.suabo.de\/blog\/wp-content\/uploads\/2015\/12\/www.google.com_2015-12-10_20-17-51.jpg\" alt=\"Google Analytics enhanced eCommerce labels\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6\">\n<h4>Neue Features:<\/h4>\n<p>1. enhanced eCommerce Funktionen von Google Analytics<br \/>\n2. Brutto\/Netto Werte an Analytics \u00fcbertragen<\/p>\n<\/div>\n<div class=\"col-xs-12 col-sm-6\">\n<h4>Bugfixes:<\/h4>\n<p>1. Remarketing Code wurde verschoben und wird nun bei Variantenauswahl erneut ausgef\u00fchrt, sodass auch Varianten erfasst werden.<\/p>\n<\/div>\n<\/div>\n<p>Alle Features des Moduls und weitere Informationen:<\/p>\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-8 col-sm-offset-4\">\n<p><a class=\"btn btn-success btn-block\" href=\"https:\/\/www.suabo.de\/OXID-Module\/Google-Analytics.html\">Google Analytics OXID Modul <\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics neue Funktionen f\u00fcr Shops &#8211; Enhanced eCommerce Neue Version des OXID Modul: Google eCommerce Tracking V1.5.3 Mit den neuen Funktionen von Google Analytics enhanced eCommerce, wird die Shopanalyse f\u00fcr Betreiber und Agenturen weiter verbessert. Artikel werden nun bereits im Warenkorb erfasst, sodass diese Daten auch dann verf\u00fcgbar sind, wenn der Kunde den Kauf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,10],"tags":[13,11,15],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-oxid-modul","category-oxid-planet","tag-dynamisches-remarketing","tag-google-analytics","tag-oxid-modul-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog\" \/>\n<meta property=\"og:description\" content=\"Google Analytics neue Funktionen f\u00fcr Shops &#8211; Enhanced eCommerce Neue Version des OXID Modul: Google eCommerce Tracking V1.5.3 Mit den neuen Funktionen von Google Analytics enhanced eCommerce, wird die Shopanalyse f\u00fcr Betreiber und Agenturen weiter verbessert. Artikel werden nun bereits im Warenkorb erfasst, sodass diese Daten auch dann verf\u00fcgbar sind, wenn der Kunde den Kauf [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/\" \/>\n<meta property=\"og:site_name\" content=\"suabo eCommerce Blog\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/marcel.grolms\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-10T19:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-16T16:32:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg\" \/>\n<meta name=\"author\" content=\"info@suabo.de\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@suabo.de\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/\"},\"author\":{\"name\":\"info@suabo.de\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/#\\\/schema\\\/person\\\/798b81276a548798d9cf9840ebbef181\"},\"headline\":\"Enhanced eCommerce &#8211; Google eCommerce Tracking\",\"datePublished\":\"2015-12-10T19:48:42+00:00\",\"dateModified\":\"2021-04-16T16:32:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/\"},\"wordCount\":171,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.suabo.de\\\/out\\\/pictures\\\/generated\\\/product\\\/1\\\/380_340_75\\\/modul-logo(1).jpg\",\"keywords\":[\"dynamisches Remarketing\",\"Google Analytics\",\"OXID Modul\"],\"articleSection\":[\"OXID-Modul\",\"OXID-Planet\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/\",\"url\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/\",\"name\":\"Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.suabo.de\\\/out\\\/pictures\\\/generated\\\/product\\\/1\\\/380_340_75\\\/modul-logo(1).jpg\",\"datePublished\":\"2015-12-10T19:48:42+00:00\",\"dateModified\":\"2021-04-16T16:32:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/#\\\/schema\\\/person\\\/798b81276a548798d9cf9840ebbef181\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.suabo.de\\\/out\\\/pictures\\\/generated\\\/product\\\/1\\\/380_340_75\\\/modul-logo(1).jpg\",\"contentUrl\":\"https:\\\/\\\/www.suabo.de\\\/out\\\/pictures\\\/generated\\\/product\\\/1\\\/380_340_75\\\/modul-logo(1).jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/enhanced-ecommerce-google-analytics-neue-funktionen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enhanced eCommerce &#8211; Google eCommerce Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/\",\"name\":\"suabo eCommerce Blog\",\"description\":\"OXID Module, Themes und andere eCommerce Themen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/#\\\/schema\\\/person\\\/798b81276a548798d9cf9840ebbef181\",\"name\":\"info@suabo.de\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g\",\"caption\":\"info@suabo.de\"},\"description\":\"Inhaber der Firma suabo, Web 2.0 Entwickler der ersten Stunde\",\"sameAs\":[\"http:\\\/\\\/www.suabo.de\",\"http:\\\/\\\/facebook.com\\\/marcel.grolms\",\"https:\\\/\\\/x.com\\\/marcel_grolms\"],\"url\":\"https:\\\/\\\/www.suabo.de\\\/blog\\\/author\\\/infosuabo-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/","og_locale":"de_DE","og_type":"article","og_title":"Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog","og_description":"Google Analytics neue Funktionen f\u00fcr Shops &#8211; Enhanced eCommerce Neue Version des OXID Modul: Google eCommerce Tracking V1.5.3 Mit den neuen Funktionen von Google Analytics enhanced eCommerce, wird die Shopanalyse f\u00fcr Betreiber und Agenturen weiter verbessert. Artikel werden nun bereits im Warenkorb erfasst, sodass diese Daten auch dann verf\u00fcgbar sind, wenn der Kunde den Kauf [&hellip;]","og_url":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/","og_site_name":"suabo eCommerce Blog","article_author":"http:\/\/facebook.com\/marcel.grolms","article_published_time":"2015-12-10T19:48:42+00:00","article_modified_time":"2021-04-16T16:32:06+00:00","og_image":[{"url":"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg","type":"","width":"","height":""}],"author":"info@suabo.de","twitter_misc":{"Verfasst von":"info@suabo.de","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#article","isPartOf":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/"},"author":{"name":"info@suabo.de","@id":"https:\/\/www.suabo.de\/blog\/#\/schema\/person\/798b81276a548798d9cf9840ebbef181"},"headline":"Enhanced eCommerce &#8211; Google eCommerce Tracking","datePublished":"2015-12-10T19:48:42+00:00","dateModified":"2021-04-16T16:32:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/"},"wordCount":171,"commentCount":2,"image":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg","keywords":["dynamisches Remarketing","Google Analytics","OXID Modul"],"articleSection":["OXID-Modul","OXID-Planet"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/","url":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/","name":"Enhanced eCommerce - Google eCommerce Tracking - suabo eCommerce Blog","isPartOf":{"@id":"https:\/\/www.suabo.de\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#primaryimage"},"image":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg","datePublished":"2015-12-10T19:48:42+00:00","dateModified":"2021-04-16T16:32:06+00:00","author":{"@id":"https:\/\/www.suabo.de\/blog\/#\/schema\/person\/798b81276a548798d9cf9840ebbef181"},"breadcrumb":{"@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#primaryimage","url":"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg","contentUrl":"https:\/\/www.suabo.de\/out\/pictures\/generated\/product\/1\/380_340_75\/modul-logo(1).jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.suabo.de\/blog\/enhanced-ecommerce-google-analytics-neue-funktionen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.suabo.de\/blog\/"},{"@type":"ListItem","position":2,"name":"Enhanced eCommerce &#8211; Google eCommerce Tracking"}]},{"@type":"WebSite","@id":"https:\/\/www.suabo.de\/blog\/#website","url":"https:\/\/www.suabo.de\/blog\/","name":"suabo eCommerce Blog","description":"OXID Module, Themes und andere eCommerce Themen","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.suabo.de\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.suabo.de\/blog\/#\/schema\/person\/798b81276a548798d9cf9840ebbef181","name":"info@suabo.de","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bdb5d761e910b01eba612e8500c74637170f5514b8d73adf6e8fb2c41a6e0e2?s=96&d=wavatar&r=g","caption":"info@suabo.de"},"description":"Inhaber der Firma suabo, Web 2.0 Entwickler der ersten Stunde","sameAs":["http:\/\/www.suabo.de","http:\/\/facebook.com\/marcel.grolms","https:\/\/x.com\/marcel_grolms"],"url":"https:\/\/www.suabo.de\/blog\/author\/infosuabo-de\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nrrh-2X","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":27,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":235,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/235"}],"wp:attachment":[{"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suabo.de\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}